After the stupendous success of it’s “askme anything” campaign, Ignitee is very proud to roll out the path breaking askmebazaar campaign with Shopping queen Kangana Ranaut.

 

askmebazaar.com, the SME marketplace business of ASKME, has signed up Bollywood celebrity Kangana Ranaut as the “Shopping Queen” and launched a 360 degree advertising campaign on TV and digital platforms 

askmebazaar.com is a unique digital (online & mobile) marketplace that enables merchants to reach out to markets & consumers beyond traditional offline models. While doing so, askmebazaar.com takes away the issues associated with delivery and payments thus ensuring that SMEs focus on their core business thereby creating value proposition for online consumer in providing widest choices at best prices on askmebazaar.com which otherwise are out of their reach.

Entire story and tenor of the Campaign and creative treatment is fun and tightly knitted around the aforementioned thesis. 

Similarly, our choice in Narayan Sri as director and his shop was guided by his experiences in creating larger than life work and yet tie it with common man on the street.

Entire campaign resonates tenets of askmebazaar as a platform: wide range of products, best deals n prices, ease of use in transacting, experience across payments n delivery of SKUs.

Kangana is seen as the Shopping Queen in the campaign, having fun in shopping the wide range of products/brands and is seen availing herself of best deals available on askmebazaar.com. Sporting a Fashion Tiara as the Shopping Queen ,she is seen interacting with an interesting character in “Narad Muni” while she shops endlessly on askmebazaar.com across web, mobile and an India wide number in 04444444444 (0-ten times 4).
 

Kangana communicates unambiguously the core offering from askmebazaar.com in destinations viz. Fashion Kiosk, DealGuru and EasyBuy or just call 

For execution of this campaign, we chose Maxus (GroupM) on the basis of their demonstrated strength and understanding of new economy businesses and their experience in positioning brands in respective TG across media environment that’s fill of clutter n noise.
 

This campaign will further build on the currently running "askme anything " campaign which is creating a huge buzz in the market.