9X Media’s - Tung Tucking Ting

9X Media - India’s largest Music Television Network has created a unique song titled Tung Tucking Ting to emphasise the Network’s connect with music. The Tung Tucking Ting song which was uploaded on youtube has gone viral in a very short span of time and has received a stupendous response on the internet. This music video created by 9X Media will be aired across all 9X Media’s Music Channels on 21st June to celebrate World Music Day.

“Think Music Think 9X Media is what we aimed at and today 9X Media is synonymous to good music across all genres. We believed that though there is lot of music around us there needs to be a benchmark set for what we air on our channels, this facilitated our journey of gaining the #1 position across all our channels. The consistent leadership reflects the Network’s promise to provide the viewers what they want- Well packaged great music. The Tung Tucking Ting music video is a happy and catchy number that will remain with the music lovers.” Said Mr. Punit Pandey, Executive Vice President & New Business Head – 9X Media Network.

Targeted at the nation crazy for music the Tung Tucking Ting music video is created with the belief that music is contagious and good music gets transferred from one person to the next. The instant popularity and the initial success of the song is a clear indication of that belief.

Speaking about the music video and World Music Day, Mr. Amar Tidke, Sr. Vice President & Head of Content, 9X Media says “Music gives a soul to the universe, flight to the imagination and life to everything and this World Music day we celebrate this magical gift with Tung Tucking Ting. We present our viewers with our first music video that captures the essence that music is contagious and will follow you where ever you go. We at 9X Media believe that the viewer experience that our music channels create is unique and the viewers know exactly what to expect on our channels i.e. the best of music with an amazing on-air experience.”

The Tung Tucking Ting music video aimed at highlighting the power of contagious music shows how music lovers come in contact with the 9X Media tune - Tung Tucking Ting and how this catches on and gets passed on to others who also start singing the song. 

Speaking on the promotion of the music video Mr. Kapil Sharma VP Marketing 9X Media Network said "The insight behind the Tung Tucking Ting music video is that music is contagious and good music remains stuck in our head and is easily transferred from one person to the next. This music video will be aired on all the 9X Media channels and will be promoted through our animated characters and celebrity integrations."

The Tung Tucking Ting music video will be promoted across a large media spread using Radio and Digital platforms. The song will be aired on select radio stations in key metros. The Network has also associated with operators to provide Tung Tucking Ting as CRBTs. On the digital front, the video will be shared on various social media platforms. However even before the online launch of Tung Ticking Ting music video, the song has gone viral creating a rage on the internet.   

Ms. Vibha Gosher, Sr. Vice President - Digital, 9X Media Network said “Tung Tucking Ting song reflects the contagious nature of good music. Testing the viral effect of the digital platform, we chose to launch the audio on Youtube and let the magic begin. Over the last one week, we have seen over 70 videos which are various versions of what users have done with Tung Tucking Ting. Over and above the videos we are seeing umpteen conversations across social platforms deciphering the Tung Tucking Ting phenomenon which only re–affirms our promise of delivering catchy, upbeat and popular music across all our channels which stays on your mind. Users can now watch the official version of Tung Tucking Ting music video on our Network’s Official Channels on Youtube and our communities on Facebook and Twitter if they haven't caught the bug yet. Alternately, they can catch all the fun videos on http://www.tungtuckingting.com . Users can also set this catchy tune as their Callertune or set it as their Ringtone which is available across operators”

The Tung Tucking Ting song is written & composed by Vaayu Srivastava and arranged by Tanishk Bagchi and the music video was created in association with Clockwork Studio.
 
Catch the Tung Tucking Ting music video aired across 9X Media Channel Networks (9XM, 9X Tashan, 9X Jhakaas, 9XO and 9X Jalwa) or log on to http://www.tungtuckingting.com  to watch the official video and all its fun versions.

Think Music. Think 9X Media!