Rakesh Roshan

The incredibly successful campaign for the much awaited movie, Krrish 3 executed by Hungama Digital Media Entertainment Pvt Ltd has achieved a notable reach of more than 63 million facebook users, across the globe. The chat, live streamed on June 25, 2013 on Krrish 3 official facebook fan page, where in millions of fans logged in from over 60 countries and it is the first Bollywood movie fan page officially verified by Facebook. The digital campaign witnessed more than 6.6 Lakh fans talking about the upcoming film and India’s first digital motion poster was also unveiled by Hrithik Roshan over a live Facebook video chat. The lead actress, Priyanka Chopra also participated in the live chat from a remote location. Rakesh Roshan, Producer and Director Krrish 3 shares, “Social Media gives us a platform to connect with people across the globe. People have watched and loved both films from the Krrish franchise- Koi Mil Gaya & Krrish. With Krrish 3 we wanted to give our global audience an equal opportunity to experience the magic of the film at the same time. I encourage people from the world over to connect with the Krrish 3 team, the first ever Bollywood film to be verified on Facebook.”


- Dharmishtha Dagia