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  Mr. Amitabh Bachchan at the KBC Press conference
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  Mr. N P Singh, Mr. Man Jit Singh along with Mr. Amitabh Bachchan
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  Ms. Sneha Rajani, Mr. Siddharth Basu along with Mr. Amitabh Bachchan

After 3 stupendously successful seasons, Sony Entertainment Television launched India’s biggest and most anticipated game show Kaun Banega Crorepati 2013. The show is back again to sweep the country in a brand new avatar. Helmed by the incomparable icon,  Mr. Amitabh Bachchan, KBC 2013 will make India come alive once again and is all poised to set new benchmarks. Geared with a faster and more innovative format, this season will surely take audiences to a new high and will excite every mind and refresh every imagination. 
 
Produced once again by Big Synergy Media Ltd, Kaun Banega Crorepati will launch on September 6, Friday to Sunday at 8.30 pm on Sony Entertainment Television. Keeping up the entertainment quotient of the show as always, will be the iconic host, Mr Amitabh Bachchan with his stylish wardrobe designed by famous fashion designer Rohit Bal. This season is spread over 13 power packed weekends with special episodes and interesting themes. For the first time in the show’s history, KBC 2013 will have a brand new set and design elements adding glamour to this fantastic show. Additionally, the standard KBC set has given way to a magnificent 360 degree multimedia stage, making India the first ever country to change the ‘Who wants to be a Millionaire’ set worldwide.
Kaun Banega Crorepati is synonymous with big victories and bigger prizes and in a move that will thrill a million hot seat hopefuls, for the first time ever in the history of KBC a whopping jackpot prize of Rs.7 Crores!                                                                                                                           
 
The central theme of Kaun Banega Crorepati this year, ‘Seekhna Bandh Toh Jeetna Bandh’ will focus on creating a pan-India aspirational platform of opportunities that will appeal to Indians of all ages, gender and socio-economic groups. KBC 2013 will strengthen its relevance and formula of success by reinforcing the fundamental premise of the continuous process of learning in life. KBC enjoys phenomenal equity with Indians worldwide because it is not just a game show. It is a trustworthy and credible platform of knowledge, growth, opportunity and reward.
                
The show was launched amidst much fanfare with the rendition of a fun-filled narrative on the ‘Importance of continued learning’ by none other than the one and only Mr. Amitabh Bachchan in his classic baritone.
 
Speaking on the occasion Mr. N.P Singh, COO, Multi Screen Media said, “It makes me immensely proud to present another magnificent edition of Kaun Banega Crorepati on our network! There are brand new elements in KBC this year that will thrill viewers across India. This year’s theme ‘Seekhna Bandh Toh Jeetna Bandh’ encourages a renewed outlook towards learning. You would not want to miss a single episode of KBC 2013!”


Added Ms. Sneha Rajani, Senior EVP and Business Head, Sony Entertainment Television, “It is a glorious moment for all of us at Sony to bring back another power packed season of the magnificent game show Kaun Banega Crorepati. KBC remains a gateway for family audience on SET, and perhaps the only show which is consumed equally across demography and geography. In addition, this season of KBC will be more gratifying and innovative – with brand new features which make the journey to become a crorepati even more exciting. Big gets even bigger this season as the participants will get an opportunity to play for a 7 Crore jackpot. All these, along with the magic of Mr. Bachchan who takes the show to another level altogether, will surely entertain the nation for the next 13 weekends.”
Speaking on the occasion, Mr. Siddhartha Basu, CMD, Big Synergy Media Ltd. said, “It’s back - bigger, better and brighter, with format tweaks that sharpen the competition and heighten the drama. It’s been exciting to rejuvenate the show, and with our host in great form, firing on all cylinders, we look forward to engage and entertain the audience even more than before".
 
Online users can log on to www.kbcsony.com the official online destination for KBC and   re-live the excitement of the past seasons of the show. Viewers can also put their leanings to test by playing the KBC game online and on a special iOs application for smart phones users. They can get behind the scene snippets, have the opportunity to win passes to visit the KBC studio, engage with interactive social applications and a lot more. On social media, you can find us on Facebook on the official Kaun Banega Crorepati page and tweet your seekh of the day using #KBC on @SonyTV on Twitter.

So get set to be glued to the edge of your seats and witness some brilliant winning moments on television as “Kaun Banega Crorepati” starts on September 6, 2013 Friday to Sunday at 8:30p.m only on Sony Entertainment Television!