Shuddh Desi Romance Stickers

Yashraj Films have tied up with WeChat to promote their upcoming romantic comedy - Shuddh Desi Romance. As a part of the partnership, a co-branded TVC with the lead stars has been launched across national television. It is also the Blockbuster Movie of the month and users will get all the behind the scenes action straight from the movie, by simply following this Official Account. Special ‘Shuddh Desi Romance’ Stickers with vignettes from the movie also have been developed. These exclusive innovative stickers will give the fans an opportunity to express themselves through their favourite stars. WeChat, has now become a preferred partner for many movie associations, as it enables the movie marketers to cut above the clutter and directly reach out to their target audience. It's also giving its users an exclusive chance to join Parineeti Chopra and Sushant Singh Rajput for a live ‘Group Chat’ on WeChat on 6th September where they can ask questions to Parineeti and Sushant. This fresh rom-com about the hair-raising minefield between love, attraction and commitment is scheduled to hit the screens on 6th September 2013.


- Dharmishtha Dagia