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  Hrithik Roshan- Brand Ambassador & Rado Brand President & CEO, Matthias Breschan at the Rado HyperChrome Automatic Chronograph Plasma Ceramic Event
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  Hrithik Roshan- Brand Ambassador at the Rado HyperChrome Automatic Chronograph Plasma Ceramic

One of Mumbai’s premier design locations hosted a spectacular event today for pioneering Swiss watch brand Rado and the luxurious launch of its latest exciting material development - plasma high-tech ceramic. Brand ambassador Hrithik Roshan was a special guest at the event, making a typically spectacular entrance in his usual suave and sophisticated style. Hrithik strode onto the stage against a backdrop of fire and flames which called to mind the incredible plasma carburising process which occurs at an unbelievable 20,000°C. Rado has harnessed this amazing technology to transform white high-tech ceramic into an equally durable material but which has an amazing metallic shine - without the addition of any metal. 

- Dharmishtha Dagia