SAB TV wins big at 2014 DMAi Echo Awards
In the recently concluded DMAi award function in Mumbai, SAB TV bagged three awards for its innovative marketing initiatives - Gold award for SABurbia.com, a Silver award for SABprize and a Silver award for SABurbia board game. The DMAi ECHOTM Awards, brought to India by DMAi, honours the creative par excellence in marketing and advertising campaigns
SABurbia.com won a Gold award in the Creative/Interactive - Gaming category. What made SABurbia.com win a Gold is its great engagement potential with audiences online. SABurbia makes the existing fans from brand loyalists to brand evangelists through innovative and interactive online activities.
An interesting gameplay involving all popular SAB TV shows and characters, SABurbia.com went viral, with more than 50,000 app installs over Facebook, App Store and Windows mobile platforms.
The SABurbia.com board game won a Silver for Creative/Interactive - Experiential Marketing. In line with the channel’s core ideology – ‘Asli Mazaa SAB Ke Saath Aata Hai!’; The board game gets the players together and undertake tasks to gain goodwill currency. SABurbia board game has sold more than 5000 copies since its launch in November 2012.
The third award for SAB TV was a Silver for Creative/Direct Response – Broadcast for SABPrize – A unique one-of-its-kind loyalty programme in the Indian television industry. Users who register on the website can participate through SMS, answering questions asked during the show and thus collect points and the top scorers win attractive gifts, following SAB TV’s marketing innovation strategy of providing active user engagement. Well! Who would miss out on getting prizes for getting entertained!
Commenting on the award, Mr. Anooj Kapoor - Senior EVP and Business Head - SAB TV said, “We are delighted to receive not one but three awards of international honour and recognition from the DMAi for our innovative marketing initiatives. Our goal has always been to create a strong bond with our audiences off-air and to engage them with the brand to extend our platform. Our efforts have paid-off and we will continue to entertain and engage our viewers by offering such interactive avenues. We would also like to express our gratitude to DMAi for appreciating our unique campaigns and helping us now compete at an international level”.
