Koi nahi bachega – MTV announces MTV Jhand Hogi Sabki
Sabki Jhand hone wali ha! Yup, you read that right! Iconic youth brand, MTV and Balaji Motion Pictures have teamed up to launch a pranktastic show MTV Jhand Hogi Sabki. Hosted by young actors and co-conspirators to the stars, Siddharth Gupta and Ashish Juneja, the show will see celebrities pull tummy-hurtingly funny pranks on each. The show was launched with much fanfare by none other than the film’s producer Ekta Kapoor along with the stars of the film Siddharth Gupta and Simran Kaur Mundi. MTV Jhand Hogi Sabki will be telecast on MTV every Saturday starting at 7 PM from May 24th 2014.
Filled with moments of extreme mystery and laugh-out-loud hilarity, the show which is conceptualized in association with Balaji Film’s upcoming movie Kuku Mathur Ki Toh Jhand Ho Gayi will see celebs such as Varun Dhawan, Siddharth Malhota, Anu Malik and Ekta Kapoor spinning their evil plans to prank friends and colleagues. Viewers are in for a laugh-out-loud ride as they will see their favourite stars such as Nargis Fakri and Shraddha Kapoor fret and fume as they fall prey to some heavy duty pranks!
Using hidden cameras, practical jokes will be played on those in the limelight to capture their reactions. From Varun Dhawan and Siddharth Malhotra to Shraddha Kapoor and Nargis Fakhri, each week’s episode will celebrities pranking their friends. The show will be hosted by Siddharth Gupta and Ashish Juneja, the stars of the movie Kuku Mathur Ki Toh Jhand Ho Gayi.
The young and dynamic Programming Head of MTV India, and the mastermind behind this show, Vikas Gupta, said, “Our aim at MTV has always been to entertain the audience by presenting new and exciting content. MTV Jhand Hogi Sabki is just another step towards that. The show will present fun and amusing pranks pulled by Bollywood celebrities on their friends from the film industry. It is always interesting to know how celebrities react to certain situations and this show will capture just that! I am sure the youth will have a fun time watching the show.”
The queen bee of Indian Television who turned out to be a prankster extraordinaire, Ekta Kapoor, expressed her delight at being a part of the show. She said, "It's always fun to pull pranks to see how people will react to them. Being on MTV JHAND Hogi Sabki was an experience. I did it to promote my film Kuku Mathur Ki Jhand Ho Gayi. I don't think I ever laughed as much as I did on the show when I saw my friend falling for my prank. At one point, I was tempted to spill the beans. "
The show will be supported by 360 degree marketing campaign and will be promoted across all social media platforms of the channel.
So catch you favourite celebrities fall trap to some of the craziest practical jokes ever. Tune-in to MTV Jhand Hogi Sabki starting Saturday, May 24, 2014 at 7 only on MTV
