Drashti Dhami

MATRIX, the world’s #1 American professional brand and India’s largest distributed professional brand has always been at the forefront of innovations – be it products or services.  As a first for MATRIX India, the brand proudly presents Drashti Dhami as the ambassador for its hair color brand SoColor.

Television star Drashti Dhami known for winning hearts through her popular television show Madhubala, and as the winner of reality dance show Jhalak Dikh La Ja Season 6, will be seen in SoColor’s new campaign ‘Color with Confidence’.

The ‘Color with Confidence’ campaign features Drashti in a never-before avatar. Her exclusive look has been created using the Caramel Twist technique, developed by the MATRIX Technical and Artistic teams. Inspired by the concept of a twist with two tones, the look showcases an interplay of dark and light tones of SoColor warm brown shades. The color is placed in a way that accentuates Drashti’s features and delicately blends into a dark caramel base, revealing hidden color accents as the hair moves.

This will be the first of many trendsetting looks that will be unveiled by the brand during the course of the campaign.

Commenting on this new brand endorsement, Monalisa Dowerah, Marketing Manager - MATRIX India, says, “We are thrilled to have Drashti as the brand ambassador of MATRIX SoColor. Drashti’s energy, confidence and accessibility make her a perfect fit with our brand values. She is a beauty icon and we’re extremely delighted to have this strong and talented personality joining the Matrix family. We are confident that our audience will love seeing their favorite TV star in the new looks that she will showcase for the brand.”

Speaking on her association with the brand, Drashti says, “I am honored to join the MATRIX family. MATRIX is known for setting trends when it comes to hair.  I am most excited to be part of creating and showcasing the latest cut & color looks from the brand. My new look the ‘Caramel Twist’ has been created using SoColor shade 6.35. The shades of SoColor have been designed to complement Indian skin tones and work on our naturally dark hair. I would recommend SoColor for both everyday wearable hair color and for a stunning, head turning look!”