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  Salman Khan flaging off the Bigg Boss Tourism bus
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  Bigg Boss host Salman Khan against the BB Tour bus

COLORS, India’s leading Hindi General Entertainment Channel has announced a first ever initiative that connects its flagship property Bigg Boss 6 to the common man. In its sixth season, the channel pushes the limits for engagement higher as it launches unique Bigg Boss tour giving fans an extraordinary experience of being close to the stars via a paid tour starting October 19, 2012. Bigg Boss fans will get to unravel all the LIVE action direct from the house, experience the reality and magnitude of the production and the complex set up besides other attractions associated with the format. As part of this exclusive opportunity, COLORS also introduces special buses that are designed to simulate the Bigg Boss experience and give fans the ultimate ride from Mumbai to India’s most celebrated destination – the Bigg Boss House at Lonavala. The project is managed by Bollywood Tourism for COLORS and has been introduced keeping in mind the need to satiate the curiosity around Bigg Boss.

The paid tour would be operational everyday of the week, except for Thursday till the season ends. The attractions will include – a ‘House Tour’ via a secret passage and a look through a special viewing gallery that gives you the live action in the house; ‘Hall of Fame’, a spot where visitors can relive moments from their favourite seasons and have a look at iconic memorabilia of the most popular housemates; ‘Control Room’ – the centre of all production activity and a view of the numerous cameras capturing every move; ‘Confession Room’ - a room for viewers to get a chance to play Bigg Boss housemate and lastly view of ‘Salman’s Chalet’ – a place where the host unwinds during the shoot. The Friday tours will be a highlight as the visitors will get an opportunity to view the shoot of the eviction episode by the host - Salman Khan! The visitors will also get a chance to buy some interesting Bigg Boss Tour Merchandise.

Talking about this innovation, Raj Nayak, CEO, COLORS said, “Bigg Boss has a great fan following and creates a nationwide frenzy with every season. With the launch of Bigg Boss Tour, we have broken the barrier between the viewer and the show by extending an opportunity to families from across India to visit the Bigg Boss House. We have also diversified our engagement model – moving from televised content to reality. Taking their favourite show offline, we aim to strengthen our bond with the viewers by bringing in a human connect and making it personal. In real terms, by bringing live action to the viewers, COLORS is connecting with the audiences in a unique way, providing them with a memorable experience.”

Speaking about the opportunity for viewers to visit the Bigg Boss house, Host Salman Khan said, “From an opportunity for an Aam Aadmi to be a contestant in the house to now visiting the house while the contestants are in, Bigg Boss 6 is living up to its tagline of ‘Alag Chhe’. It is a true opportunity that connects the viewer to the celebrities and is a show that truly stands by the people, to the people and now opens the doors for people.”

Elaborating further on this special initiative, Deepak Dhar, Managing Director, Endemol India, said, “We are excited to extending the Bigg Boss experience to audiences with the Bigg Boss House Tour. With this feature, we are looking athope to delivering the excitement and unpredictable aspects that come with every episode of Bigg Boss to the viewers through the tours. This gives the viewers a chance to get as close as possible to the world of Bigg Boss thereby giving them a first-hand perspective on the show. This element definitely adds an innovative aspect to the realm of reality television in India.”


Talking about the initiative, Manoj Gursahani, Managing Director, Bollywood Tourism said, “We at Bollywood Tourism are excited to manage this venture for COLORS and make India’s most celebrated address the Bigg Boss House into one of the country’s most visited destinations in the next 3 months. This is a path breaking move and a game changer and we are positive that just like the show, the house tours will create a phenomenal buzz and excitement. The concept of the show itself is so intriguing that we are sure every viewer would love to have a glimpse of the Bigg Boss life. Our well planned tours covering the Bigg Boss house will help showcase the scale of production and the nature of reality television. We at Bollywood Tourism are geared to handle over 100 visitors and catch the drama unfold LIVE every day making this property even bigger.”