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  Ashmit Patel and Madhura Naik pose for new PETA campaign - Superdude says no to caging of birds!
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  Ashmit Patel pose for new PETA campaign - Superdude says no to caging of birds!
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  Madhura Naik pose for new PETA campaign - Superdude says no to caging of birds!

You’ve seen Ashmit Patel & Madhura Naik sizzle on the silver screen; catch them for the first time ever as they appeared earlier today in a campaign for People for the Ethical Treatment of Animals (PETA) India. Dressed in white attire and wings to resemble birds, one perched atop a bird cage while the other held a placard that reads, "Let birds fly free. Don’t cage them. Their point? Those birds were born to be free and that locking them in cages and denying them their freedom and the opportunity to fly is cruel. The compelling ad was shot by leading photographer Gaurav Sawn at Mehboob Studio in Bandra and the stunning outfits were designed and styled by Urmi Daga and Hemal Ved (www.whatwearhow.in).

"We all want freedom, so does a bird - whether it's freedom of expression or the freedom to fly, people who let these beautiful creatures soar to the skies are truly the Superdudes”, says Ashmit. Adding further Madhura says, "The sky is the only limit for these birds, we must let them fly more rest less, just like a Superdude and never, ever cage them."

In nature, birds engage in social activities such as taking sand baths, playing hide-and- seek, dancing, building nests with their mates and nurturing their young. But when they're caged, these same vibrant animals become depressed and withdrawn. They often over-preen themselves to the point of mutilation. Some people force birds to endure painful wing- clipping so that the animals cannot fly away, yet flying is as natural and important to birds as walking is to humans. When birds are captured and packed into small boxes for shipping, many die in transit, usually from broken wings and legs, thirst, hunger and stress.