Has Star Plus's Aarambh gamble failed ?
Has Star Plus's gamble to slot its big ticket mythology show Aramabh in the weekend time slot, which has been its achilles heel, back fired? It certainly seems so after looking at the first week numbers, which are hardly anything to write home about. Star was hoping that its new show written by Bahubali writer K. V. Vijayendra Prasad and produced by Shristi Arya, would open as big as Naagin1 did for Colors last year. Sadly it is raking in just as much ratings as their other recent weekend fiction properties did, most of which did not even complete their stipulated limited edition runs. Considering Star had pulled all stops to make the show look grand, the financial implications will also be steeper.