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  Anushka Ranjan with the winners
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  Red FM RJ Malishka
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  Tara Sharma
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  Varsha Gaikwad, Minister for Women & Children\'s Welfare ..

Two Thousand women run for Breast Cancer Awareness in first ever ‘Pinkathon International Women’s 10k’. Proceeds to help Women’s Cancer Initiative in their fight against breast cancer, Anu Ranjan founder of BETI furthers the cause with Pinkathon. Bollywood actor and style diva Karisma Kapoor flagged off the country’s first running event to spread awareness about breast cancer and raise critical funds for patients. Pinkathon International Women’s 10K was organized by prominent event management company Maximus Events led by avid runner and fitness enthusiast Milind Soman along with Reema Sanghavi, presented by Gitanjali and in association with the Women’s Cancer Initiative and Tata Memorial Hospital.

In an overwhelming response to the cause, more than 2000 women from different walks of life came together living up to Mumbai’s famed spirit and supported the cause with full vigor. Proceeds raised through Pinkathon International Women’s 10k will be used by the Women’s Cancer Initiative, led by Deveika Bhojwani, in their fight against breast cancer. This is the first of the planned 10-city tour across India, as the event organizers plan to take it in different cities over the next couple of years. Thereon, Pinkathon will continue being an annual event in every city it features in. Present at Pinkathon were celebrities like Karisma Kapoor, Anushka Ranjan - successful model Anushka Ranjan and face of Beti, Minister for Women & Children's Welfare Varsha Gaikwad, MTV VJ Anusha Dandekar. Apart from these, 650 members from Brahma Kumaris – World Spiritual University, 50 police women from the Mumbai Police and several corporate bigwigs led by the Pinkathon Mascot and Red FM RJ Malishka participated in the run.

Avid runner, fitness enthusiast and the Managing Director of Maximus Events - Milind Soman said “We are immensely proud to have garnered such widespread support from different quarters and thank each participant for play an important part. We trust that this will help women realize that they need to be constantly aware and spread the word around. I would also like to personally thank all my friends from the film fraternity”

Anushka Ranjan says, "First of all it was an honour to be a part of Pinkathon, participate in it representing beti. It was a great experience as I not only flagged off the race but also honoured the winners with the gift vouchers that were sponsored by Kiran Bawa of Iosis who is a strong supporter of beti. I strongly feel for the causes that beti supports. Being a face for such a prestigious organization, I feel that it's my responsibility to set in an example and support as many such causes and participate in such marathons. I genuinely feel that if each of us decided to take a stand and helps the women and girls in need, it will be much easier to eradicate such injustice against women."


- Dharmishtha Dagia