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THE GR8! MAG 10TH ANNIVERSARY PHOTOSHOOT
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Bindass ANNOUNCES MOTIONAL ATYACHAAR Season 4


A brand new format including reconstruction of real life stories that go beyond ordinary cheating…Jan 23rd, 2013:  bindass, India’s premier youth entertainment brand is bringing back its cult reality show, Emotional Atyachaar - a show that has always mirrored society and showed reality as it is. Across multiple seasons Emotional Atyachaar has proved to be the platform for viewers to share their stories of betrayal and find out if they are in a wrong relationship. The show has helped youth guage the quality of their relationship and be better prepared to understand and handle potential risks in their personal lives.

The fourth season of India's favorite youth reality show will take a step forward and bring you real life stories that go beyond ordinary cheating. This season, the show will ensure a stronger connect with its current fans and new viewers by delving even deeper into the infidel mind of cheating partners in a brand new format. For the first time ever, viewers will see people narrate their real life experiences in front of the camera with reconstructions of their stories of betrayal and heartbreak. They will personally narrate their unique story including a showcase of the ‘investigation’ conducted by them, bringing to life the truth that sometimes shocks.Commenting on the launch of bindass Emotional Atyachaar season 4, Nikhil Gandhi, Executive Director Youth Channels – Media Networks Disney UTV, says, “Each show on bindass is a reflection of today’s youth who are frank and flamboyant yet gutsy enough to face the truth and take life head on. Emotional Atyachaar has achieved almost cult status with an enormous following amongst youth across the country. In the last year bindass received numerous calls and messages from viewers to bring back the show. We feel the time is right to take it to the next level and reveal the reasons why people cheat, through the eyes of the victims. The stories this season required a format that will do justice to the situation these victims were in. Hence we decided to re-create the experiences of people who have taken a bold step to find out their partner’s loyalty on their own as they narrate their own stories in front of the camera for the very first time”

Pravesh Rana the popular host of Emotional Atyachaar, returns this season with some of the most shocking stories handpicked by him. Commenting on his return on bindass Emotional Atyachaar season 4, Pravesh Rana says, “With every season Emotional Atyachaar has empowered and inspired many. This season the victims have done their own investigation. Through Emotional Atyachaar, people have brought skeletons out of their closets and with this season we have reached out to those people whose stories have many more layers to reveal and go beyond ordinary cheating. These stories certainly deserve to be told and heard by many”.

This season bindass Emotional Atyachaar will unveil a whole new dimension to infidelity, with never seen before cases and revelations. THE SHOCKING TRUTH WILL BE UNVEILED ONLY ON ENVY 1000 PRESENTS  bindass EMOTIONAL ATYACHAAR SEASON 4 POWERED BY SKORE, BEGINNING JAN 26TH, EVERY SAT AT 7PM