FOODFOOD, the TV channel known for its innovative concept in food and lifestyle is widely expanding internationally. It recently signed a deal with Pearl Media Group Ltd. (“PMG”) to take food secrets to South Asian diasporas outside of USA & Canada on JadooPLUS™.

The promoter of the channel, Sanjeev Kapoor said, “We are very happy to partner with JadooPLUS™ as it lets us take our content to the largest international base of South Asian viewers. FOODFOOD channel is to offer Indian viewers 360 degree food entertainment which can be enjoyed with family. Tying up with PMG allows us to offer the Indian Khushi Ki Recipe to other parts of the world”

Commenting on the tie-up Sumit Ahuja, Co-Founder& VP of Content Acquisition and Distribution of PMG said, “We are very excited to join hands with FOODFOOD, the only food specialty channel in India. This gives us an opportunity to expand our portfolio and introduce Indian food to our viewers.”

FOODFOOD was recently launched in Canada on Rogers Cable network. It is also available in Qatar through Asia Plus package on the QTEL QATAR Mosaic Platform. The channel also has a presence in UAE. In India, in addition to MSOs across the country, the channel is available on all major DTH platforms - Videocon d2h, Bharati Airtel Digital TV and the latest addition, Tata Sky. It is available in both analog and digital formats pan India. All the shows on FOODFOOD are produced and shot in scintillating high definition.

JadooPLUS™ consist of Live TV and On-Demand content offerings, targeting South Asian expatriates worldwide via connected devices such as Smart TVs, PCs and Macs, tablets, set-top boxes, gaming consoles, and mobile devices.