Kellogg's Chocos signs Juhi Chawla!
Kellogg’s Chocos, the popular kids’ cereal, took on board the chirpy and much loved Bollywood actress, Juhi Chawla as its brand ambassador. She will be the face of Kellogg’s Chocos and will star in a new campaign being rolled out by the brand. When asked about her association with the brand, Juhi Chawla says, “Kellogg’s Chocos has been a favourite with my children since quite a few years now and it feels great to be associated with a brand that they have been consuming for so long. It gives me a sense of reassurance about my kids’ breakfast as it is made with whole grain. In short, Kellogg’s Chocos provides many roti like qualities for kids.” Commenting on the new association, Harpreet Singh Tibb, Marketing Director, Kellogg India says, “Our research shows that mothers are always looking for breakfast options that are not only tasty, but also nourishing for their kids. Kellogg’s Chocos made with whole grain wheat has many roti like qualities and moms can be assured of a nourishing and yummy breakfast option for their kids. Juhi personifies the Kellogg’s Chocos mother and her connect with mothers of young children is unmatched. There was no doubt in our minds that she should be associated with the brand. We hope that post this campaign, many mothers will say - Paushtik khilao, don’t chhupao! ”
- Dharmishtha Dagia