Holi has proved to be very happy for SAB. Sab hits 159 GRPs in the holi week riding on its ever growing line up of strong comedy shows and the specially created SAB Ki Holi event for its viewers. As per previous weeks TAM ratings, SAB TV’s landmark shows Chidiya Ghar and Balveer have proficiently sustained their position at 1.9 & 1.4 TVRs respectively. The channels flagship shows Taarak Mehta Ka Ooltah Chashmah continues to entertain the viewers and achieve new milestones with 3.8 TVRs and is amongst the top rated show in the country.

Mr. Anooj Kapoor, Executive Vice President and Business Head SAB TV, said, “More and more families seem to be joining the SAB family with every passing week. The magic of “Asli mazaa SAB Ke Saath Aata hai” is indeed spreading. We are committed to this extended family of ours and will continue to offer exciting and entertaining content that  families can sit together and enjoy. Sab ki Holi was one such initiative and we are thrilled to see the way our viewers have loved it, taking it to a unprecedented rating of 3.1 TVR.” 

SAB has been gradually and steadily increasing its hold in the general entertainment genre. It has successfully managed to entice the entire family to watch television together with its unique light hearted content. Indeed Asli Maaza SAB ke Saath Aath Hai. Keep watching SAB TV as ‘Asli Mazaa SAB ke Saath Aata Hai’