As the heat intensifies, this summer has got fresher ‘n’ juicier as King Khan joined forces with the King Of Fruits in Frooti’s brand new television commercial. Known for its clutter-breaking commercials involving pranks and reality shows, Frooti has changed the game yet again by bringing superstar Shahrukh Khan on board as its Brand Ambassador. Never before in the history of Frooti has the brand taken on a celebrity endorsement with such magnanimous popularity and appeal. In a collaboration that seems like it was destined to be, SRK’s larger than life ‘King Khan’ persona blends seamlessly with the yummy mango’s King of Fruits status. Proud to be associated with the 27 year old brand, Frooti, superstar Shahrukh Khan says, “It’s an absolute honour to be associated with an Indian company of the stature of Parle Agro. And I am delighted to be the face of Frooti, the mango drink that the entire nation has always been fond of. There is hardly any brand that conjures up so much joy, so much desire and so much magic around it like Frooti does. I feel really good about this association and I hope you enjoy watching the ad as much as I enjoyed being a part of it.”
This humble and down to earth persona is what truly makes him the King of Bollywood. So when this scorching summer gets a bit too much to take, beat the heat in the royal company of King Khan and the King of Fruits with a fresh ‘n’ juicy Frooti.

- Dharmishtha Dagia