The signature campaign tune by SONY MAX as a run up to the Pepsi IPL T20 has caught the nation by storm. The channel has left no stone unturned to ensure that the entire nation grooves to this snazzy tune. And guess who is the latest entrant to get hit by Farah Khan’s “Jumping Jhapak…thumping thapak” bug? In a first of its kind integration ever, the popular cartoon character Chota Bheem and his gang of friends will be seen jumping and grooving to the signature dance steps of four, six and wicket after vanquishing evil in their latest movie- ‘Chota Bheem and The Throne of Bali’.

Speaking on the occasion Neeraj Vyas, EVP and Business Head, Sony MAX said, “Jumping Jhapak is the latest craze to hit the nation and is being recognized across all sections of the society. Keeping in tandem with that, it made complete sense to have Chota Bheem and his friends dancing to this celebratory tune in their latest movie. This integration is a great platform to engage with kids and create a lasting impression on their minds.”

To popularize and further promote the campaign, the channel is running promos of Chota Bheem doing the victory steps of – a four, a six and a wicket. So gear up, put on your dancing shoes and join your favourite character Bheem as he dances and celebrates his victory to the snazzy tune of the Pepsi IPL 2013 ‘Sirf Dekhne Ka Nahi’.