Connected Hum Tum

Following the success of the mobile app for its non-fiction properties which crossed a milestone of 1 million downloads recently and a slew of digital innovations for all its major launches over the last 2 years, Zee TV goes ‘Digital First’ yet again for its latest primetime launch ‘Connected Hum Tum’. Forging yet another first in the Hindi GEC space, Zee TV has created original parallel online content to promote the show even before it premiered on television. Given that the show raises the question - “Auraton Ko Samajhna Itna Difficult Kyun Hai?”, Zee TV has created comic short videos with a central theme of ‘Men Who Understand Women’ Society - a crew that turns up during scenarios where a man is clueless about what has upset his woman and provides remedial measures to the suffering man.

Zee TV is also creating a YouTube gadget which will serve as the primary engagement platform for audiences to consume ‘Connected Hum Tum’ online. It will have episodes, uncut videos, a discussion forum on the themes of daily episodes and video biographies of the six protagonists.

 
- Dharmishtha Dagia